使用可追溯性来驱动业务

Cone Denim, in business since 1891, is using Oritain’s technology to verify the origin of its cotton.

康吉德尼姆总统史蒂夫·蒙古戈尔德在公司与奥塔此家合作后一年讨论可持续性和可追溯性。

TW.Special Report

W.hile the fashion and textile industries have made large strides within the realm of sustainability and supply chain traceability, there is still much progress to be made. From social responsibility to environmental and animal welfare, the many permutations of sustainability can provide as much confusion as they do clarity and direction. Regardless of where or how a company decides to act first, transparency and traceability are key. Transparency is essential as a measure of success. By opening up the operational processes, supply chain components and goals to the public, companies provide opportunities for feedback and review. They also help other brands and consumers see the process and understand that sustainability is a journey, not a destination. It is vital to pave the way and encourage others to be transparent as well, which also helps eliminate the accusation of inaction and concerns of greenwashing.

我们对透明度的依赖只是我们的可追溯性以及我们的可追溯性

The ability to verify the origin of finished products and raw materials helps to verify measures of success on a company’s journey towards sustainability. Many companies have ethical sourcing policies in place to ensure responsible sourcing — environmental and manufacturing policies to protect worker rights and welfare and animal welfare guidelines that prohibit mistreatment — but until it can be verified that products or raw materials have come from locations that meet these requirements, it is very difficult to drive any level of sustained change. Traceability is, therefore, vital to accountability and, ultimately, long term change.

服装和纺织工业的新西兰古董的关键合作伙伴是锥形牛仔布,Greensboro,N.C.It基础的牛仔区的标志性供应商,自1891年以来,具有丰富的可持续性和创新历史。2020年,锥体通过成为世界上第一个使用法医学来验证其牛仔布中使用的棉花的起源来扩大其社会责任措施。

这种合作伙伴关系允许锥体为其客户提供最大的透明度,因此加强了锥形牛仔布的信任水平和它适用的品牌。“我们与oritain的合作伙伴关系取得了重大成功,绝对是锥体的正确方向,”史蒂夫·马戈德总统表示,反映了公司与oritain合作伙伴关系。“能够验证棉花锥体的增长起源,并证明我们的索赔是有效的,这是锥体和我们服务的品牌和客户的主要优势,最终驾驶更强大的信誉业务。然而,信托信托对企业不仅仅是企业 - 锥体目睹了新技术兴致的客户增加及其利益。

技术的关键是oritain的科学可追溯性

oritain与母亲自然一起工作,分析了材料从环境中吸收的独特元素。生长,饲养或制造的一切,吸收这些元素的独特比例。一些环境在元素中自然高,有些环境很低。有些人有许多类型的营养素,而不是那么多,反之亦然。这是使用世界领先的法医学科学和统计模型来分析数据的措施,为每个产品创建“原始指纹”。

Steve Maggard将该技术的准确性称为关键卖点。“我们很高兴能够为我们对负责任采购的承诺提供科学确定性的,”麦加尔德说。“Oritain独特的过程提供了可在法庭上可接受的可记载透明度,并通过Daubert标准,真正加强我们的道德和可持续采购索赔。这使我们能够向客户保证,锥形牛仔产品不含来自禁止地区的任何棉花,提供了高度的信心和安心。“

而且,由于消除供应链中的强迫劳动是时尚行业的巨大优先事项,因为知道某些东西不来自特定地区,就像知道它所做的地方一样重要。

转向更可持续的和透明的增刊y chains is undoubtedly gaining traction. The motivation is there, as well as the industry action. However, what’s been lacking until now is the ability for brands to measure their progress towards more sustainable and responsible practice, and pass on this progress to their consumers — improving their desirability as partners and consumer-facing brands, as well as helping to mitigate risk. Maggard was excited to work with Oritain because of this technological ability that sets them apart. He sees this type of origin verification testing and transparency being “industry standard inside of 5 years” and a mere requirement of doing business nowadays. “Cone Denim is very pleased with our decision to work with Oritain and would do it again in a moment,” Maggard said.

W.ith Cone Denim now entering into the second year of its partnership with Oritain, the company is in a great position to tackle the future of the textile industry, and it is continuously working to continue leading sustainable practice into every part of its supply chain.

March/April 2022