TWSpecial Report
服装公司在市场上竞争令人困惑的产品，旨在吸引和诱使消费者进行购买。服装的颜色对佩戴者有很多说明，因此制造商必须在如此竞争激烈的市场中取得成功，必须将其正确。
颜色很重要
Color is essentially the light that is observed by the human eye. What is perceived as color is affected by the light source, how wavelengths are reflected/absorbed, and how the viewer receives and interprets the light. However, consumers are not generally aware of these distinctions. What matters to them is how they feel, and color can have a profound affect upon the way they respond to an item of clothing.
首先，颜色是文化标记，通过单个社会以特定方式解释。例如，在西方，您可能会说“嫉妒绿色”，但在印度，绿色象征着希望和美德。在远东地区，红色表现出繁荣，活力和好运，但在许多文化中，它被用来表示警告或危险。在选择服装调色板时，重要的是要意识到这些因素，以免发出错误的信息。
其次，更重要的是，时尚趋势将对人们想要穿的颜色产生重大影响。消费者越来越注重时尚意识，这意味着供应商需要了解哪些调色板是一种时尚和什么过时的调色板。这些趋势可能会受到各种不同因素的影响。例如，在2021年，人们可能会觉得被奥林匹克戒指的五种颜色所吸引，因此它们变得时尚。但是，在2020年，当人们经常被限制在房屋上时，他们可能会研究中性家居装饰的颜色以寻求灵感。不需要外出，人们经常撤退到更独特的颜色。
服装颜色符合时尚理想和文化指示符，但它们也符合消费者的需求。这套不同的要求意味着消费者需求可以很快改变，供应商必须能够迅速做出响应，以确保其产品继续满足市场需求。
选择合适的颜色
Three groups of people are normally involved in choosing what color a garment should be — the designer, the buying office, and the supplier/manufacturer. They need to make their decisions based upon an understanding of all of the above and also what they think will sell. With so many people involved, and the fact we also perceive colors in different ways, this process is inevitably subjective and difficult.
Traditionally, approving a color for a garment involves the supplier submitting a physical color sample to the other decision makers. These are then considered side-by-side, with the decision makers either approving a sample or making comments for a rework.
There are several problems with this process. Firstly, it is time-consuming and expensive, with samples and responses being conveyed back and forth between factories and offices. Secondly, this long-winded process allows the opportunity for sample contamination or aging, or the samples may even become mixed up, with decision makers commenting on the wrong swatches.
In the time of COVID-19, the color approval process has become even more convoluted. Many of the decision makers are now required to work from home. Samples therefore need to be ferried to even more destinations, increasing the chance of contamination or confusion. It is also possible that couriers may be unable to deliver to some decision makers, based on regional restrictions. The whole process is therefore slowed down and more expensive, with an increased possibility of mistakes occurring.
数字化：选择颜色的更好方法
具有远见的企业现在正在转向数字化，以帮助他们简化颜色评估过程。他们没有将物理样品发送给决策者，而是向独立实验室发送样品，然后测量比色数据并捕获真实的颜色图像。如果需要，实验室还将生成颜色数据文件。
然后，通过基于云的技术共享此信息。所有利益相关者都可以迅速访问相同的图像，报告，数据和标准，从而使他们能够基于相同的样本信息做出明智的决定。
这个过程对于供应商和消费者都有多种优势。对于消费者而言，它会产生较便宜和更具吸引力的产品。对于设计师而言，该过程更快，更准确。它还使供应商可以更快地对时尚变化做出反应，这意味着消费者可以轻松保持“流行”。
由于只需要将样品发送到一个目的地，因此该过程更便宜，更可持续。它还允许更大的一致性，并促进客观决策。
SGS解决方案
SGS的基于云的解决方案帮助供应商压力amline their color approval process. Samples are processed by their global network of specialist laboratories, and the results can be viewed by stakeholders around the world. The system measures samples to ISO 105 J03 or AATCC 173 and can be applied to wide variety of materials, including rubber and leather.
When designing and manufacturing new garments, SGS’s Cloud Based Color Assessment service provides the ideal solution, helping businesses to reduce waste and their carbon footprint, while speeding up the decision-making process and removing subjective inconsistencies.
November 2021
