加夫尼，南卡罗来纳州 - 2022年3月11日 - 全球面料和家居时尚制造商家居家具国际（HFI）正在启动其休闲和户外家具和配件系列的重大扩展，并通过增加两个著名的著名人物来加强其管理团队新创造的角色销售和商品高管：资深家乡执行官艾米·贝尔（Amy Bell）重新加入该公司，担任执行副总裁兼首席商品官，临时市场销售主管凯莉·马丁（Kellie Martin）正在加入该公司担任国民账户副总裁。
“We are in serious growth mode,” declared David Li, chairman and CEO of HFI, a privately held firm with annual sales estimated in excess of $200 million. “We just finished a record-breaking first two months; we have purchased a new manufacturing facility to support our explosive growth; and now we are bringing on strong leadership to provide our retail customers with superior service, rapid delivery, enhanced fashion and exceptional performance at competitive prices.
“We see the casual and outdoor furniture market as a huge and growing segment of our business,” Li added. “We are making the investments in personnel and manufacturing that we believe are necessary to support this burgeoning business.”
HFI is taking an aggressive approach to the casual and outdoor furniture market, which is estimated to have reached $4.8 billion in 2021 in the U.S., according to a new market study published by market research firm Global Industry Analysts; the report estimates that the global outdoor furniture market will reach $22 billion by 2026.
根据李的说法，建立两个新的执行职位表明了公司对该类别的承诺。他评论说：“我们一直以与客户的个人关系为荣，艾米·贝尔（Amy Bell）和凯莉·马丁（Kellie Martin）在整个行业中都众所周知和尊重。”“我很高兴欢迎艾米回到我们的公司，并很高兴凯莉加入我们的团队。它们为我们带来了对休闲和户外行业的非常有价值的见解，以及对最终消费者的深刻和亲密的了解。我们预计，这个强大的团队将有助于创建旨在直接吸引该消费者的产品。
李继续说道：“艾米和凯莉在休闲和室外市场上都有很强的声誉，”他们俩都与现有客户（包括阿什利家具，家庭，床浴及之后，大量，大量，大量，Christmas Tree Shops, Dollar General, Home Goods, TJ Maxx, Kohl’s, Walmart, Sam’s Club and many others.”
Bell is taking on the position of executive vice president and chief merchandising officer, overseeing sales, merchandising, marketing and design of the decorative pillow and casual product lines. She was most recently senior executive for sales and design at Jordan Manufacturing Company, a leading supplier of patio cushions, patio umbrellas and outdoor furniture based in Indiana. Bell had been with Home Furnishing International from 2005 to 2017 and has been designing and selling decorative pillows since 1991, holding senior executive positions at Ashford Court, Newport, Fashion Pillows and Portofino.
“I am thrilled to be working with Home Furnishing International again,” Bell stated. “David Li and I have always had a wonderful working relationship and I am extremely enthusiastic about our opportunities to expand the business and grow together. With Home Furnishing International, we have an unprecedented combination of design talent, sales acumen and manufacturing capabilities that will allow us to create products that truly resonate with consumers.”
Kellie Martin is joining HFI as vice president for national accounts, focusing specifically on the casual and outdoor market. She previously held a variety of sales positions at Jordan Manufacturing, where she had been for 17 years.
马丁说：“我很高兴能加入国际家具，并成为为未来增长做准备的垂直组织的一部分。”“我期待在室内和室外装饰配件中继续建立业务的电子商务部分，并在整体业务中发展。我对纺织品和产品开发非常热爱，并且渴望与设计团队合作。我相信这家公司具有巨大的增长潜力，尤其是考虑到其垂直制造能力，这是处理过去几年来该行业面临的艰巨环境的重要资产。”
家具国际公司于2015年以其装饰性枕头业务的实力为基础进入休闲和室外市场。新膨胀的系列包括装饰枕头；休闲和室外家具的枕头和垫子；poufs;户外雨伞；床垫和床枕；和小空间解决方案。
李指出：“我们在休闲和室外市场中看到了大量未开发的潜力。”“我们认为，我们的垂直制造模型，从面料到泡沫到致密纤维再到成品产品，都被证明是当今业务中的最佳型号，我们是美国在美国这里投资新制造的少数公司之一。”
在过去的三年中，HFI已向其美国制造和分销设施投资了近5000万美元，包括升级其现有的625,000平方英尺的工厂，位于南卡罗来纳州的Gaffney，以及最近在Blacksburg的一家350,000平方英尺的工厂购买的，S.C.新的布莱克斯堡工厂位于加夫尼工厂的85号公路走廊下方，这将使两种工厂都能轻松有效地在生产运行中进行合作。国际家具国际公司将在布莱克斯堡设施内分配200,000平方英尺，以支持其针对国家休闲和室外市场的新计划。
As a vertical global fabric and home furnishings supplier with superior manufacturing capabilities in China, Home Furnishing International currently operates more than 3 million square feet of manufacturing facilities in Rugao, Jinjiang and Hangzhou, China, and its recent investments bring its U.S. facilities to 1 million square feet.
“HFI’s combination of manufacturing capabilities and national distribution are the key to improving speed to market and supporting our retail partners at all levels,” Li commented, adding that the company’s Chinese factories currently produce more than 300 million yards of fabric every year.
“我们的垂直操作包括编织，染色，完整的打印和整理操作，这使我们能够有效地缩短和控制供应链，这又使我们能够为零售客户提供更好的质量，可靠性和服务。”。“在美国拥有自己的垂直制造能力使我们能够更好地控制成本，更快地提供市场趋势和信息，更快地，最终为客户提供更好的服务。”
Li points out that the company’s manufacturing mix has shifted over the past few years. “We have moved from a China-focused manufacturing strategy to a Sino-U.S., twin-country manufacturing strategy,” he explains. “Previously, we were manufacturing about 80 percent of our products in China, and about 20 percent here in the U.S. Now, with these intensive investments, we have diversified our manufacturing, with about 50 percent of our products made here in the U.S. Having more manufacturing in America has allowed us to avoid many of the supply chain difficulties that have negatively impacted our competitors, making us a more reliable and valuable strategic partner for our retail customers.”
公司垂直结构的另一个优点是其技术创新。Home Furnishing International以开发专有的纱线，面料和精加工过程而闻名，它将在其休闲和室外产品线中使用。
李指出，HFI对可持续性做出了认真的承诺，并指出了公司的革命性PerformateX面料为例。
他解释说：“我们的PerformateX面料具有出色的性能特征以及非常环保的。”织物可回收100％；制造工艺比传统的织物制造业使用了90％的化学品和废物少80％。在制造过程中，我们还使用30％至40％的能源，这转化为碳足迹的30％。该面料还为制造商和消费者提供了重大好处：PerformateX面料非常耐用，紫外线，耐褪色，耐污渍，耐霉菌和耐霉菌，自然冷却，防水和漂白剂安全。”
HFI will be showcase its expanded line of decorative pillows and casual and outdoor fashions at the upcoming Home Fashions Market Week in New York, running March 21-24, 2022, in its newly relocated showroom on the fifth floor of the New York Market Center, 230 Fifth Avenue. The collection also will be featured during the High Point Market, running April 2-6, 2022, in the showroom of its American Decorative Fabrics division, located at 312 S. Hamilton St., Second Floor, Suite 201-D, in High Point N.C.
发表于2022年3月15日
资料来源：国际家具
